In this edition of Behind the Brand, we chat with our Digital Marketing Executive, Jasmine, to learn a little about her role and why she loves our Ark collection.

Q: Tell us a little about your role

My role involves creating content for our digital channels, connecting with our global community, and collaborating with creators and designers to craft lasting and inspiring stories.

It’s all about inviting people to explore our world, resonate with our content, and fall in love with our collections. 

Q: What's your go-to source of inspiration when you're thinking about interiors?

For me, it’s about bringing life into interiors with pieces that tell a story. I often draw from my travels and films that bring that cosy feeling.

Q: When you think of Ark, what's the first word that comes to mind?

Serenity is the first word that comes to mind when thinking about the Ark Collection.

Inspired by the bamboo plant, which signifies strength and tranquility, I feel that this collection carries a sense of peace.

Q: Why does it stand out?

Ark stands out because of its beautiful resemblance to bamboo. It instantly transforms a space, bringing a sense of nature indoors.