In this edition of Behind the Brand, we sit down with our Graphic and CGI Designer, Olena, to learn more about her role and her favourite collection.

Q: Tell us a little about your role

I get to bring our brand’s visuals to life in many ways. My work can vary from editing product photos and designing brochure artwork to creating photorealistic interior visuals that show our beautiful products in context. I also help develop specifications and visuals for our exhibitions stands.

Every project is a bit different which keeps things creative and exciting. I love turning ideas into visuals that help tell our story.

Q: What's your favourite collection?

My absolute favourite collection is Conic. It reflects something I value very deeply: the complexity within simplicity, both in design and life.

Q: What draws you to the Conic collection?

The first time I saw Conic, I was drawn to its simple gentle curves combined with its coned shaped base. What I love the most about this collection is how elegant and simple it is but at the same time, its beautiful complex overall form.

This collection truly represents what we are at Hendel & Hendel. Creating hardware is not just about as functional thing. It’s about elevating the furniture it’s paired with.