In this edition of Behind The Brand, we sit down with our Brand & Content Strategist, Jade Jordan-James, to explore her role, creative inspirations, and thoughts on some of our most timeless designs. 

Q: Tell us a bit about your role 

A: I shape the brand and content strategy, ensuring it aligns with our vision, business goals, and market trends. I oversee the content plan and calendar while crafting stories that help our audience connect emotionally with our products. I also look after our influencer and partnership program, collaborating with advocates who share our passion for beautiful interiors. 

Q: When you think of the Westgate, York, Farnham pieces, what’s the first word that comes to mind? 

A: Modern Heritage. These pieces may come from different collections, but they work beautifully together. I love the burnished brass finish as they feel like heirlooms, designed to patina over time. 

Q: What’s something surprising about you outside of work? 

A: I’m trained in floristry! I love incorporating flowers into everything I do, and when I get the chance, I like to create large-scale floral installations. 

Q: Where do you go for interior inspiration? 

A: Boutique stores and hotels. Commercial spaces often have the most dramatic design details, and I love translating those ideas into residential interiors.